Trusted Business Sales Expert

Stan Cortland

DRE# 02079242

Stan Cortland presents an expert profile rooted in extensive professional history, leveraging a foundation of discipline from West Point, financial acumen from Harvard Business School, over 37 years of demonstrable success in the area of Sales, and real-world experience as a former entrepreneur, particularly with the 3rd largest Xerox dealership in the nation, he assessed as a highly suitable and specialized partner for business sellers, strategic buyers, or private equity firms.

37+ Year Sales Foundation

The foundation of his professional capacity rests upon a 37-year track record of strong experience and knowledge in Sales. This longevity in sales transcends basic transaction coordination; it demonstrates deep experience in high-stakes negotiation, long-term client relationship management, and sophisticated process execution.

From West Point to Winning Deals

Stan approaches every sale with a singular, disciplined focus on the client's objective - maximizing the value of the exit. The West Point motto is "Duty, Honor, Country," which ensures clients receive transparent and highly ethical representation. The complex planning skills taught there are applied directly to the M&A process, allowing him to anticipate obstacles and execute a flawless closing strategy.

The National Xerox Dealership Success

The core value proposition of Stan Cortland is distinctly defined by his history as a principal operator, which includes successfully owning and operating multiple businesses, notably achieving recognition as the 3rd largest Xerox dealer in the nation. This operational history enables him to approach business transactions not merely as an intermediary, but as a peer to the owner-operator. His stated client philosophy reinforces this pragmatic approach, prioritizing a commitment to listening to client needs and ensuring the buying or selling process is rendered easy and stress-free.

Market Specialization

Stan Cortland's business sales closed transactions and active acquisition opportunities consistently encompasses established businesses in HVAC, roofing, plumbing, and solar sectors. This highly concentrated deal flow within a single, critical industry vertical, attract sophisticated consolidation capital. The contractor services sector is a prime target for Private Equity (PE) firms and large regional strategic buyers seeking platform or tuck-in acquisitions to achieve economies of scale and regional dominance. By cultivating a reputation within this niche, Stan can efficiently match specialized sellers with buyers whose strategic goals allow for premium pricing potential that generalist buyers might not offer.

Valuation and Negotiation Philosophy: Beyond the Multiples

Stan Cortland’s philosophy regarding valuation and negotiation asserts that while many treat valuation as "objective math," the reality is that it is "pure negotiation," where the asking "price is just one lever". This approach prioritizes optimizing the entire deal structure: focusing on terms, timing, and the narrative or "story" to achieve mutual satisfaction and certainty of closing.

This perspective acknowledges that, particularly for founder-owners, deal failure often stems from emotional factors, misalignment on timing (e.g., tax planning or retirement schedule), or rigidity in non-monetary terms. By optimizing non-monetary levers (such as ensuring a smooth transition or protecting the seller's legacy), he aim to maximize the certainty and ease of the transaction, aligning directly with his "stress-free" client mandate. To initiate this process, Stan Cortland offers a No-Cost Valuation service , enabling potential sellers to explore an exit strategy with low initial commitment.

Connecting Business Owners and Strategic Buyers for High-Value Deals